It's out! One Direction's music video for their 9th Single 'Best Song Ever' has finally been released after long awaited anticipation by fans. The single features Harry, Liam, Louis, Niall and Zayn blasting out very similar lyrical stylings to their previous singles; there is nothing new here with this up-tempo song, not to say that subsequently it is a bad song, it is just very in keeping with their preferred pop genre of music. The song is upbeat, has a catchy chorus (that you would find hard to forget) but ultimately some of the verses lack memorability. Zayn Malik performs an incredible falsetto note 3/4 of the way through the song, something to be commended. The band is bound to please its more youthful fans with this new song, however the song structure and composition is nothing to be marveled at by the more experienced listener. It is a catchy pop song designed to have a beat that you wont forget for a while after having listened. If this is what you seek from a musical piece, then this might be the song for you.
What the band mostly succeed on is their rather hilarious parody styled video in which each of the band members play an alternative character, as well as their true selves. The video opens with Louis and Niall portraying Jonny and Harvey, two studio executives talking about show business (the video is set in Hollywood). Their conversation is interrupted by Zayn, playing Veronica the 'sexy' assistant, who informs the two that one direction, the band, have arrived. Cue all 5 band members entering the office to speak to the studio executives. The performance given by Louis and Niall is probably the most credible, although Harry (who then enters as Marcel the marketing director) gives a good show. Liam subsequently enters and portrays Leeroy the choreographer - he has clearly taken his inspiration from Pineapple Dance Studios star Louie Spence..jpg)
Hilarity ensues (they aren't going to win any awards for their performances acting wise, but it is funny to watch) and the boys begin destroying the studio and mocking all the ridiculous suggestions for wardrobe and image that Marcel has created for them. The video then fades back into usual One Direction style: them pulling various unusual faces, lots of jumping, cheesy dancing (although I think in an ironic sense) and video of them around the world on their tour - bearing in mind this song will accompany their movie due to be released in late August.
Overall, the music video is really where this song triumphs and is much likely to be more memorable on that basis alone. The song is not bad, but it's not overwhelmingly good either - if you have liked the previous musical stylings of this band then it is likely you will enjoy this song just as much as you have enjoyed any of their others.
Song and music video reviewed by Yaz.
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